Enjoy The Journey.
Good shoes take you good places.
As part of a global brand refresh, Hush Puppies needed a new campaign platform that would modernize the brand while honoring its heritage. The challenge was to connect with a new global consumer: the Refined Curator, a style-conscious optimist who values quality, authenticity, travel and meaningful experiences.
Enjoy the Journey became an expression of confidence, built around life's everyday moments.
The campaign celebrates the joy of living well through travel, connection, personal style, and the simple pleasures that make the journey worthwhile. The result was a flexible global platform that balanced the brand's heritage with a more contemporary, premium point of view.
The dream team
Creative Direction: Laura Zuzelski
Photography + Director: Anna Wolf
DP Video: Jota Lucas
Graphic Design: Brooke Simmons
Copy Writing: Lydia Writes Good